5 Tips to Increase Facebook Group Engagement

Marketing

Jun 27

Facebook pages serve the purpose of the official identity of your company. Facebook groups allow a community to communicate. A place where individuals feel more comfortable to share their thoughts and interests.

If your Facebook group is wanting to increase engagement, here are 5 tips for you!

TIP #1 - Group Rules

Establishing Facebook group rules is essential for the tone of the group. Facebook group rules allow the avoidance of spam and keeping the group topic on track. Establishing group rules should be set early to avoid contradicting thoughts on the expectation of the group. Examples of Facebook group rules include:

Be Kind and Curious
No Advertising or Spam
No Hate Speech or Bullying

TIP #2 - Badges

One of the attributes for the Facebook group is badges. Badges are visual elements that are assigned to group members; some of these badges include new member, admin, conversation booster, and rising star.

Badges have to be activated by the admins of the Facebook group because badges may not be the best option for some groups. However, what is great about these badges is that it allows group members to get to know more about another member. Having a way to identify essential members in your group is an excellent opportunity for recognition.

TIP #3 - Announcements

Facebook changed its news feed algorithm in 2018 to focus on more meaningful interactions between friends and family rather than brands. If you have seen a decrease in engagement, edit your next post in your Facebook group and mark it as an announcement. The post will pin to the top increasing visibility by group members; it provides a method to highlight important posts.

Related: Sharing an announcement post

TIP #4 - Be Relevant

A company’s brand is influenced by the company’s interaction with its target audience. Shaping your brand without the consideration of your targeted audience want’s and need’s is a way to lose relevance. Being relevant is a broad term for a reason; it does not fit in a shoe box. You have to be versatile. Here is some way you can be relevant within your Facebook group:

Constantly Evolve Your Marketing Tactics
Be Bold and Innovative
Ask Target Audience-Centered Questions

TIP #5 - BE COMMUNITY ORIENTED

Each company is going to have a different purpose for their Facebook group. You need to find the right niche for your company before you can be community oriented. After determining your company’s niche, you can then build your Facebook group.

In your Facebook group, you want to have a healthy balance between promotions and discussions, the golden 80/20 rule. Developing your content should not solely be determined by the 80/20 rule, but also by your group insights.

Samantha Espinoza