Ashley McGraw Architects
Marketing Manager
Content Creation (Ashley McGraw Architects)
Following the merger of Ashley McGraw Architects and studioMLA Architects in July 2024, Samantha assumed responsibility for managing the firm's social media under the guidance of the Director of Marketing. She developed and maintained a strategic content calendar, created graphics and written content, and coordinated posts highlighting the firm's projects, people, events, and expertise across multiple market sectors.
In addition to content creation, Samantha monitored and analyzed monthly social media performance to evaluate engagement, identify trends, and inform future content strategies. Her analytics-driven approach contributed to year-over-year growth in the firm's digital presence, demonstrating the impact of strategic content planning and consistent brand storytelling.
August 2025 – July 2026
Increased content interactions by 100%
Increased page visits by 26,900%
Increased content interactions by 100%
Increased profile visits by 107,800%
August 2024 – August 2025
Increased content interactions by 5,400%
Increased page visits by 2,600%
Increased content interactions by 100%
Increased profile visits by 5,900%
The examples featured here highlight Samantha’s approach to content strategy, visual storytelling, and brand consistency. Select mockups featuring Ashley McGraw Architects’ updated branding templates demonstrate how content was adapted to align with the firm’s evolving visual identity during her time with the organization.
Website Articles Created for the Company
Marketing Materials Designed for the Company
Content Creation (studioMLA Architects)
During her first year as Marketing & Communications Associate at studioMLA Architects, Samantha managed the firm's social media strategy, overseeing content planning, content creation, scheduling, and graphic design. Through a strategic, organic approach, she increased audience engagement and expanded the firm's digital presence across multiple platforms.
2022 Results
Facebook
Increased page reach by 84.4%
Increased page visits by 8.1%
Increased page likes by 15
Instagram
Increased page reach by 58.5%
Increased page visits by 11.5%
Increased followers by 72
LinkedIn
Increased reactions by 2,858.3%
Increased page views by 2,736.7%
Increased followers by 87
