Ashley McGraw Architects
Marketing Manager
Content Creation (Ashley McGraw Architects)
Following the merger of Ashley McGraw Architects and studioMLA Architects in July 2024, Samantha assumed responsibility for managing the firm's social media under the guidance of the Director of Marketing. She develops and maintains a strategic content calendar, creates graphics and written content, and coordinates posts that showcase the firm's projects, people, events, and expertise across multiple market sectors.
In addition to content creation, Samantha monitors and analyzes monthly social media performance to evaluate engagement, identify trends, and inform future content strategies. Her analytics-driven approach contributed to significant year-over-year growth in the firm's digital presence:
August 2024 – August 2025
Increased content interactions by 5,400%
Increased page visits by 2,600%
Increased content interactions by 100%
Increased profile visits by 5,900%
August 2025 – July 2026
Increased content interactions by 100%
Increased page visits by 26,900%
Increased content interactions by 100%
Increased profile visits by 107,800%
The examples featured here highlight Samantha's approach to content strategy, visual storytelling, and brand consistency. Mockups created using Ashley McGraw Architects' new branding templates are included to demonstrate how content is being adapted to support the firm's evolving visual identity.
Content Creation (studioMLA Architects)
During her first year as Marketing & Communications Associate at studioMLA Architects, Samantha managed the firm's social media strategy, overseeing content planning, content creation, scheduling, and graphic design. Through a strategic, organic approach, she increased audience engagement and expanded the firm's digital presence across multiple platforms.
2022 Results
Facebook
Increased page reach by 84.4%
Increased page visits by 8.1%
Increased page likes by 15
Instagram
Increased page reach by 58.5%
Increased page visits by 11.5%
Increased followers by 72
LinkedIn
Increased reactions by 2,858.3%
Increased page views by 2,736.7%
Increased followers by 87
