SERVPRO

Content Creation

Date: August 2020 - July 2020

Previously a Digital Graphics Specialists, Samantha Espinoza, assisted the Marketing Department at SERVPRO of Montgomery County with Instagram graphics and videos for their office locations in Tennessee, Florida, and Texas. Additionally, she helped with content creation for SERVPRO of Montgomery County’s TikTok. With guidance from the company’s content calendar, shown are a few examples of graphics she created for their Instagram while at the company. Additionally, when asked she would shoot drone footage for company usage.

For SERVPRO of Montgomery County specifically, in the last quarter of 2020 she:

• Increased Instagram followers by 5.74%

• Increased Instagram total engagement by 60.23%

In the first quarter of 2021 she:

• Increased Instagram followers by 12.03%

In the second quarter of 2021 she:

• Increased Instagram followers by 7.06%

Marketing Materials Designed for the Company